Why Do People Like to Shop on an Ecommerce Site?
E-commerce websites are basically online portals that facilitate internet transactions of various goods and services via the exchange of money and information over the World Wide Web. In the beginning, e-commerce was conducted partly through telephone and postal wires. However, these methods have become obsolete with the advent of newer technologies, like electronic commerce (e commerce) and web based shopping carts. In this context, Big Commerce and Shopify, two premier e-commerce solutions providers in the world, offer an integrated platform to sellers and web developers.
Both the companies have made major breakthroughs in e-commerce websites development, by combining advanced business tools and cutting-edge technologies for creating product pages, drop-shipping and forwarding services, as well as other functionalities such as payment gateways and search engines. Moreover, Big Commerce and Shopify have made extensive research into how best to customize their shopping cart so that it matches the needs of varied customers. Apart from customizing the site to a user’s preferences, it is essential to make the site’s tools easy to use. Consequently, these companies have come up with several add-ons, which further increase the efficiency of the e-commerce websites. For instance, Big Commerce has integrated PayPal and Google checkout so that online shoppers do not have to undergo payment authentication process once they enter their credit card numbers.
Another example of e-commerce website development is Shopify’s mobile app. The Shopify mobile app gives users access to its entire database of products, including descriptions, prices, and features. The app also allows online stores to provide multiple selections of products for different categories and provide customers with a list of categories to narrow down their search. The app further enables online stores to customize their display screen so that it matches with the overall design of the website and the user experience on the mobile browser.
In spite of all the tools and add-ons available, e-commerce websites still fail to satisfy the users because of inadequate navigation and lack of quality content. This is because many online stores use complicated product pages. As a result, it becomes difficult for users to go through these product pages to locate the desired product. To overcome this problem, most companies have developed easy-to-navigate product pages that provide a user-friendly and brief overview of the product.
Further, easy navigation is necessary because users expect to find a pleasant shopping experience. This is because the entire purpose of making an online purchase is to save time, effort and money. Hence, to get the best possible result from online sales, the user should find his or her way around the site. In fact, research shows that only 20% of all online shoppers ever make it to the payment page. In order to achieve this, most companies have developed navigation structures such as drop-down menus, drop-down lists, sub-menus and search boxes. Again, these structures help users find the section of a website that they are looking for.
Another important factor that makes e-commerce websites successful is customer service. Most users expect to receive valuable customer support after making transactions. Research shows that most users want a prompt and responsive service provider. Therefore, most e-commerce businesses invest heavily in quality customer services. For instance, an online store may offer live chat options, toll-free phone numbers and email support.
Although the concept of e-commerce websites is relatively new, business owners have already realized the potential of this method of conducting business. In fact, according to a research conducted by the IDEA, a majority of the total online spending in the US last year was done through e-commerce websites. Similarly, a recent study by Deloitte & Toubro found that more than half of the corporate clients accessing financial planning, inventory and budgeting tools on the Internet were accessed via e-commerce websites. Most consumers prefer to shop online because they can easily search for the items that they need and compare prices. Research shows that the most common reason why people shop online is that they can do it from the comfort of their homes.
The increasing popularity of online shopping also resulted in the increase in e-commerce websites. Many online shopping portals offer a wide variety of products and services and allow users to make a purchase through the internet. In recent years, many people have also started making purchases over the internet using their personal computers and laptops. In fact, there are millions of users worldwide who perform online transactions through their computers.