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HomeTechnologyGoogle Business Profile: A Beginners Guide for the Business Owners

Google Business Profile: A Beginners Guide for the Business Owners

Higher Google ranking impacts the business growth heavily. When your business gets the top position in the search result, more people will click your website and become potential customers soon. But, for that, you have to benefit from SEO.

One of the fundamental principles of SEO is Google’s business profile. Companies that incorporate SEO in their marketing strategy gained a big profit this year alone. However, competing for the top results against the most significant companies that spend more marketing budget often makes you lose the game. 

Due to this, small and medium-sized businesses often search for affordable methods to achieve their goals. Plenty of tools impacts your ability to rank for the local online searches and Google business profile listing. 

Once you find the right tool and utilize it properly, you will grab many benefits. Are you wondering what the Google business profile is? Scroll down your eyes!

What Does Google Business Profile Mean?

Google Business Profile is formerly called Google My Business. Many businesses access this potent tool to obtain more visibility on the web. Besides, you can manage and optimize your business profile on Google easily using this tool. 

Tons of online business directories are accessible on the ground. But, the information that pops up on the widely accessed and popular search engine Google matters a lot. It is because millions of people worldwide see your business details, unlike other third-party directories. 

It indicates that you can have massive reach and connect with considerable customers to develop your business quickly. Apart from the visibility factor, you will find much useful functionality within Google Business Profile.

As long as you use this tool correctly, you can expand your audiences, improve your business growth and showcase your brand’s unique personality. 

Purpose Of Google Business Profile 

Google Business Profile is a perfect game-changer for any business. Whether from the construction or medical sector, you will grab this platform to quickly grow and reach the top position. 

Here is the purpose of accessing the Google Business Profile for your business.

  • It assists deliver more accurate and reliable search results. Many people now search online to get the best local solutions. By adding in your Google Business Profile, Google will showcase your brand whenever users search for the local results. 
  • It renders the best playing field for small and medium-sized businesses to compete against the big brands. But, the companies need to develop a successful local SEO strategy. One of the critical components in the local SEO strategy is filling out the Google Business Profile listing. It assists local customers in locating your business efficiently.
  • Once you set up the Google Business Profile, you allow your potential customers and audiences know more about your business. You can share menu items, services you provide, and others through this listing. It also displays the business’s review on your listing, and thus building trust among the prospects becomes easier. In addition, it speeds up the purchaser’s journey and leads to quick sales.

Things To Do To Claim Google Business Profile 

Did you know that your business may be on Google Business Profile already? Well! All you have to do now is claim it to obtain ownership. If you are on the Google Business Profile, you must prioritize claiming the listing. 

It is a reliable and effective way to ensure that information on the listing is true and accurate and that customers obtain reliable updates. Here is how to claim your business listing.

  • Head over to Google Business Profile to create the new listing and sign in to your account. Type in the name of your business to explore active listings, which match your name. Ensure you try various variations because the original may not be accurate grammatically.
  • Once you find your business, you will direct to the new screen where you click on request access. It helps send the notification to the current listing owner upon filling out the form. If your request is denied, reach out to the Google Business Profile help community. Check the current owner’s email address. If the address belongs to you, you have registered the listing.
  • In some cases, you are directed to another screen, primarily when the listing is not managed. From there, tap works now to claim the Google listing easily.

Steps To Follow To Get Your Business On Google

Do you not have an active listing on Google Business Profile? Do not worry! You can create a new listing and reach potential audiences easily. As said earlier, Google Business Profile is the influential ranking factor on local intent searches. 

Since it is free and straightforward to set up, you will throw away your worries. However, if you need an extra hand to set up and manage Google my Business, you can get assistance from JDM Web Technologies. 

Regardless of your company’s size or domain, the experts will help create the profile page and maximize your visibility and traffic on Google. 

Usually, Google listing will display on Google search, Google Knowledge Panel, and Google Maps. So, it is incredibly easier to create a bond with the intended users and take your brand to new heights.

These are the vital steps to follow to start listing your business across different platforms on Google.

  • Log in to your Google account
  • Start your listing 
  • Add your business name
  • Add your business category
  • Confirm whether you have a physical storefront
  • Enter your address details
  • Methods you use to deliver goods or services 
  • Input the delivery area Note: You can add multiple areas to your listing and update them when a business expands
  • Enter the phone number and current website URL
  • Turn on updates to get new Google Business Profile recommendations and trends
  • Verify your listing through a postcard, phone, or email as per your choice
  • Access your dashboard 

JDM Web Technologies knows that setting up the Google Business Profile listing is the best step to climb the local rankings. So, Their Experts shared the ways to use this platform and get a competitive edge.

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