Banner Ads on Blogs
Banner ads on blogs are an effective way to drive traffic to your website. If used correctly they can really drive traffic. However there are a few caveats that need to be addressed before you jump into this strategy full force. One of the most important is that you must be using a blog platform that supports banner advertising and can detect and track it properly. This is a simple matter of testing your banner ads once per month on each of the three main blog traffic sites mentioned below:
The first site we will look at is Google AdSense. Google AdSense is a Content Network program that is set up by Google. Publishers have to apply to join the network, and then start displaying Google ads on their site. Once approved publishers can display Google ads on their site for a fixed period of time. In exchange for this publishers receive a percentage of each click these Google ads generate.
The second program we will look at is Blogbal. Blogbal is a social traffic site that works in conjunction with Google AdSense. Publishers sign up to be approved for inclusion in Blogbal’s AdSense program, and then they are offered an advertising ID that uniquely identifies them as publishers. When visitors to their site click on ads posted by other publishers (ads that are relevant to their content), Google tracks where in the content network the visitors clicked on those ads.
Publishers have the choice of displaying either text or image ads on their site. They may also choose to include some form of advertising on their blogrolls. However, the main benefit of displaying advertising on a blog is that Google can track which of the different types of advertising received the most clicks. This information is then combined with the keywords used to optimize content for the particular search terms and phrases that the searcher searched for to determine how best to serve them with different types of banner ads.
One of the most successful uses for banner ads on blogs is to generate traffic to affiliate offers. Affiliate marketers have been using blogs to send targeted traffic to affiliate offers for years. These advertisers offer banner ads on blogs and then charge per click based on the traffic that comes to their site. This means that the more people who click on those ads, the more money the advertiser makes. As you can see, the benefits of this form of internet marketing are not limited to just advertisers.
As an internet marketer, I encourage you to experiment with different types of internet marketing techniques, including banner ads on blogs. The benefits are almost endless, and the ROI can be dramatic. For example, if you are looking to attract a specific type of visitor to a site, such as an affiliate who sells digital products, you may want to consider posting an advertisement for that product on your blog. As more people use social media marketing to discover new products to promote, you will see many more banner ads on blogs appear in search results.
Another benefit is that you can track how much revenue you are making from these display ads. If you are not earning any revenue from your display ads, you will not know unless you set a minimum target amount for each ad. You can also choose a larger number of display ads that are also closely related. That way, if one ad does not convert, you will not be affected because there are others that will. So even if one ad does not work out, you are not losing money because it did not work out for your specific niche.
You do not want to spend too much money on these ads. You do not want to put yourself in a position where you spend more than you earn. You can test various ad placements with a simple click test. When you click on the ads, you will see what the traffic around that location will be. You can see from this information how much of a chance you have of earning revenue by displaying that ad on your blog.
The biggest benefit to you as a blogger is the opportunity to earn conversions from clicks that would not normally generate revenue. With banner ads on blogs you can generate this type of conversion. Bloggers often focus on content and the traffic they attract, but you can also use this medium to earn conversions. That is part of the reason that Google AdSense makes so much money. They offer advertisers a way to earn commissions for clicks that would normally come from search engine users looking for particular products or services.
Banner ads on blogs are a good way for publishers to earn revenue. The trick is for them to make sure that their content is compelling enough for users to click on the ads. It is easy for publishers to get distracted by the tone of the writing or the layout of the blog. They may think they are promoting the right business with the correct ad, when what they really want is to earn clicks that will not convert into leads or sales. They can take steps to make sure they are focusing on content when they are using Google AdSense.