Content promotion has become an important part of marketing that helps businesses stay relevant in their domain and attract more audience and drive sales. However, with growing competition and changes in search engine algorithms, it has become extremely vital to keep yourself updated with the latest trends and updates.
Whether you run an eCommerce business, a B2B enterprise, or have a personal branding blog, having a solid content promotion strategy is the foundation. If you are new to content promotion strategies, then we have you covered. In this article, we will have a look at the top seven most powerful content promotion strategies for 2021 that will bring results in quality seo services.
1. Repurpose the content
When you already have a decent amount of content present on your website then content promotion becomes even easier. You can repurpose the older or new content on Medium to gain more traction from the content. You need to understand that Medium’s algorithm is way different than Google or other platforms. Once you repurpose the content regularly on Medium, you will start noticing traffic coming from this source to your website.
The easiest way to repurpose your content is to post a summary of the main content on Medium and redirect users to your main website to read the complete content.
Sharing valuable infographics is a powerful content promotion tactic and if done right it can bring a ton of traffic and backlinks to your website. The thing is that most people cover only basic details while creating a new infographic that is already available. The best way to stay ahead of the curve and create dominance in the infographics niche is to cover trending topics.
Create infographics on topics that are trending and more people like to know about that topic. By choosing such a topic, you can gain massive traction for your website and all the audience will be highly targeted. There are several free online tools available for making attractive infographics that you can use and share your content easily.
3. Email marketing
Email marketing is not dead and in fact, it’s among the highest ROI generating digital marketing tactics that can do wonders and bring massive sales. All you need to do is to focus on building your email list and start promoting content within the targeted audience. The most significant benefit of building an email list is that when you share any content, the traction and the engagement you get are significant and unmatchable compared to other sources.
While sending the emails, you need to take care of the content quality and frequency of your email otherwise subscribers will start stepping out from the list.
4. Play the social game right
People often complain that social media’s organic growth is very limited and that’s true if you are trying to benefit from all the social media. Here is the pro tip — it’s important to maintain an active presence of all major social media platforms; however, you really need to hone one platform.
You need to check which platform is working the best for you and driving more traction to your content. For example, you come to know that Twitter is a perfect social media platform and the audience is interested in your content more, you need to shift your focus on Twitter along with maintaining a presence on all other platforms.
5. Utilize Quora
Quora is the largest and the most powerful Q&A platform that you can use for free to promote your content in a powerful manner. You can pick relevant questions that have decent followers and start dropping genuine answers that will help the readers. You need to keep in mind that you should avoid copy-paste content from your website to the Quora platform.
Instead, write a satisfactory answer to a question and add a relevant link to your content that will take the audience to your website. By doing this, the audience will get more information about the content and it will automatically improve the site’s traffic.
6. Use Slideshare
Slideshare is a powerful platform that millions of people use to find relevant information and share their content. You can also leverage this platform to generate more traction from this platform’s users and start building your authority. When you start publishing quality content on Slideshare, there are high chances that people will start visiting your website in search of more relevant content.
To perfect the Slideshare game, make the content easier to read, use bullet points, and do basic SEO to ensure it will rank on the target keywords.
7. Podcast is the future
The most future-proof way to promote your content is to start podcasting and start building your audience from this early stage. In the future, the trend of podcasting will boom and more people will adopt this platform to consume content.
These are the top seven most powerful ways to promote your content in 2021 and build your authority among the audience. Start leveraging these content promotion tips to get ahead of the curve.