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5 Techniques to Convert Twitter into a Lead Generation Machine

Want to grow your business using Twitter? Want to achieve more leads? You are at the right place. 

With over 192 million daily active users, Twitter has emerged as one of the most impactful social media platforms. More people are getting attracted to this social media giant as it provides a great platform to share an opinion, and that too in the limited word count. Short, crisp, and to the point content makes this platform unique and popular amongst the people.

There are millions of people who share their opinion every day on the platform. Hence, many businesses embed Twitter feed on their website to provide their visitors with a sneak into Twitter chatter. With such popularity and user base, one cannot ignore Twitter in their marketing strategy as it provides a great opportunity to gather an audience for brand promotion.

There is no doubt that there will be a lot of competition with so much opportunity as others will be eyeing to grab the opportunity. Here are some amazing tips and tricks that will help to get an edge over your competitors and generate leads for your business. 

Techniques and Strategies to use Twitter as a Lead Generation Tool:

1. Make maximum use of Tweets

Tweets are the soul of Twitter; this word’s limited blogging space is so impactful that it can bring revolution and change the fortune of your business. Although Twitter provides a character limit for tweets, you can still use it to your maximum benefit. 

You can use a cross-promotion marketing strategy and promote your website and divert your Twitter page traffic towards your website. But make sure that you shorten your URL as it makes your tweet neat and tidy. 

Cross-promotion is an amazing way to gather customers for your business. This technique can be used in both ways. As you can provide the link to your website on Twitter, you can even provide a sneak into your Twitter presence to your website visitors. You can embed Twitter feeds on your website and achieve this feat. Another amazing benefit of embedding your Twitter feed is that it makes your website vibrant and lively and helps you stand out from the crowd.

2. Use Hashtags smartly

Hashtags are like a godsend for marketers. Hashtags provide a great boost to your content and help your content to gather more audience. If you use hashtags smartly, it provides great exposure to your brand and content and boosts the reach.

Often people overuse the hashtags and apply many hashtags for their caption, it’s usually not a good practice to follow. Multiple hashtags mislead the content, and people might find it irritating to see so many hashtags on a post.  It is better that you use one or two hashtags for your posts. It helps you to reach your target audience and get some engagement.

You can even create your hashtag campaign and promote it. This practice will help you to gather social media attention and enhance your recognition. You can even browse your competitive pages to note down the hashtags in use. It will give a good idea about trending hashtags and eventually helps you to generate leads for your business.

3. Use an innovative approach on your Twitter profile

Twitter allows you to add a link to your Twitter profile page. You can use a creative approach to promote your website or link to redirect your followers to the website page. 

You can personalise your Twitter profile page, add an overview about your business, or add your brand’s story in a short, crisp, and entertaining way that connects the user, or you can provide a signup link for your website.

In simple words, you can use your Twitter profile page to attract customers. Your Twitter landing page provides you with the maximum opportunity to generate leads for your business. 

4. Socialise

The main aspect of any social media platform is to socialise. You can generate maximum lead and sales only if you socialise on social media platforms and grow your social circle.

Unlike other social media platforms like Facebook, Linkedin, Instagram there is no barrier between you and your potential customers. You can approach them and strike a conversation. It will help you promote your business and provide a great brief about what is trending in the market and customers’ expectations. 

You can even know about your customer and provide the solution with your product or service. You can explain its uses or share videos on its usage.

You can even tag or mention your potential customers on your posts and increase engagement. But keep in mind that you appear genuine in your approach. People usually get irritated when brands tag or mention them for promotional purposes. Communication is the best way to promote your product and generate leads.

5. Target Audience

As mentioned above, Twitter has a huge user base. Hence it consists of people with different tastes, different choices, and different approaches. Therefore, it becomes important for you to recognise and create your target audience. There is no use in promoting your product to an audience that does not use your product.

You have to be proactive to gather the crowd for your business and make maximum use of Twitter. You can visit your competitors’ profiles and go through their follower’s lists and strike a conversation with them. You can also use Twitter search for your purpose. You can keep track of top trends relevant to your industry and follow people to build your target audience.

The Last Words

Twitter is an impactful platform that helps businesses to grow and attain brand recognition. Marketers even embed Twitter feeds on their websites to extract maximum benefits from the platform. You can use these approaches to generate a good customer base and achieve your business goals. 

I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.


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