If you’ve arrived here, it’s because you’ve identified a business growth opportunity and are looking for effective fashion branding strategies. The fashion industry is flourishing. Perhaps your ROAS (return-on-ad-spend) could be improved. Perhaps your PPC ads aren’t tailored to your target audience, or you’re not taking advantage of all that digital platforms have to offer.
What are 10 effective fashion branding strategies to Increase Conversion?
- Create a Website
Consumers’ shopping habits have shifted, and they now prefer to shop online rather than in person. For you, this means getting a website if you don’t already have one; it means transitioning from a fashion brand to a fashion ecommerce brand.
2: Build a Mobile Presence
Move on to digital marketing now that you (hopefully) have a website. People prefer to browse the web on their smartphones rather than desktop computers. As a fashion brand, developing a responsive website that resizes content based on the screen is beneficial. Failure to do so will result in a poor experience for your mobile users, discouraging them from interacting with your brand in the future.
- Customize Your Customers’ Experience
More than half of consumers expect some level of personalization before engaging with your website.
It is understandable. After all, someone finding your website isn’t just a stroke of luck. They discovered your online store via PPC ads, Instagram stories, influencer marketing, organic search results, and other channels.
They discovered your store due to some effort on your part combined with an inquiry on their part.
Have a look at these two key areas when it comes to personalization:
- The shopping experience
- Ads that are retargeted
Let’s take a look at both.
- The shopping experience
Some marketers rely solely on behavioral insights and demographic data to create the most effective advertisements when it comes to personalization. But first, make sure you’re not overlooking the changes you can make to personalize your website’s shopping experience.
Amazon does this so well that we think of it as natural and intuitive rather than strategic and deliberate. That is a good litmus test. Personalization on your site is more realistic if it feels natural. Return to the drawing board if it feels awkward and clunky.
Amazon recommends future purchases based on previous purchases. Amazon also considers previous purchases made by other customers to assist you in making your current purchase.
- Ads that are retargeted
Getting someone to your website is a battle, but it isn’t the end of the war. According to recent data, the average conversion rate for a style and fashion e-commerce site is 1.3 percent.
We recommend running retargeting ads if your conversion rate is lower than that.
- Ensure that your customers understand how to use your product.
Clothing serves two purposes: it is functional, and it is visually appealing. People see your ads for pants, dresses, shirts, and so on. They also want to look like the person in the advertisement.
But, of course, the ad contains more than one item of clothing. Typically, it is a model or a selection of clothing that has been properly arranged and is surrounded by appealing lighting.
Creating a style guide for your clothing allows your customers to participate in wearing your clothes.
A style guide can also help you with upsells because your customer now wants to finish the look.
- Make use of influencers to social proof your fashion marketing efforts.
73 percent of millennial customers believe it is essential to read other people’s reviews before purchasing.
However, for customers to leave reviews, they must first make a purchase. How do you break the cycle and spread your brand through value-added content? You invest in influencer marketing.
- Establish a blog to drive organic traffic to your brand.
Before making a purchase, 85 percent of millennial customers conduct research, with 60 percent of that research taking place on the company’s website.
That is where your blog comes into play. A blog establishes your fashion brand’s expertise. Why encourage someone to buy your clothes or jewelry from one site and then go read about the latest fashion trends on another?
Creating an engaging, value-driven, and relevant blog:
- Creates a one-stop shop for everything related to your brand and industry on your website.
- Increases engagement time
- It results in social media shares across multiple platforms.
- Creates a bond between your brand and your customer.
- Utilize the Latest Technologies
We are currently in the midst of a technological revolution characterized by rapid technological advances such as artificial intelligence (AI). Chatbots, for example. Chatbots function as 24/7 customer service representatives, guiding your customers through the checkout process as soon as they land on your site. If your customers have a question, they can get an answer from them. If they are unable to answer the question, a human representative can step in.
- Remarket to Your Clients
The beauty of remarketing is that you’re targeting people who have previously visited your website, so you know right away that there’s something there for you to work with. Furthermore, you increase the likelihood of Conversion over a standard ad because you show them something they were already looking at on your website, rather than a random item they may or may not be interested in. On the other hand, remarketing provides you with increased brand exposure, better audience targeting, higher conversion rates, and improved ROI.
- Concentrate on Your Visuals
Visuals are essential for all brands, but they are especially important for fashion brands, which rely on aesthetics to attract and retain customers. If you upload something meant to be seen, whether it is an image or a video, make sure it is high quality and visually appealing. Always photograph your products from as many angles as possible and let them speak for themselves.
- Create A Contest or A Giveaway
Finally, launch a contest or giveaway. Contests and giveaways are excellent ways to acquire new customers and engage with existing ones. The most memorable part? They’re ideal for increasing brand awareness and expanding your audience and business. Aside from the buzz, you’ll create around your brand and products. You can have participants enter the promotion by signing up for an email newsletter, liking or sharing a social page, and so on. It can provide you with valuable consumer data that you can use to tailor your marketing strategy in the future.
That concludes our list of ten of the most influential fashion branding strategies. Follow one or all (preferably all). They will undoubtedly assist you as you begin or advance in the fashion world and also increase Conversion. If you are fashion ecommerce, contact branding services to discuss your project.